So, what is multimedia?

Can you tell me what multimedia is? In my field, I know what multimedia should be but for some this may be a mix of other mediums.

It is definitely digital and is a combination of several mediums.

At EyeWitness, we consider the following as very important elements of Multimedia; assignment photography, picture and audio editing, production of high definition broadcast quality video and multimedia presentations, audio and video editorials. There is probably much more we can add as part of the multimedia productions but the mentioned elements is the core to most of our productions.

Multimedia is great for visual illustrations or enhanced marketing information. The applications are endless.

Hello world!

This is my first blog ever and it feels really strange. Firstly, I have no idea whether I should be writing about myself or should I be talking about my company. I think it would be fair not to talk about myself and instead expand on the creativity, the ideas and the company – EyeWitness

This really feels weird.

Anyway, my name is Shameer Shah and I am the Director of EyeWitness, a company that specialises in photography, video and multimedia productions. I started as a photojournalist and produced several photographic documentaries before moving into the corporate and PR market. It’s great to be able to bring a vast amount of journalism background to the corporate world. The EyeWitness team is a collaborative team of ex-photojournalists and digital producers.

The team has worked with various press agencies such as Reuters, Visnews, AFP, AP and that experience is vital but challenging in the corporate documentary world.

Hope the introduction to EyeWitness and myself is sufficient. There is definitely more to come but I would really like to concentrate more on the ideas, collaborations, projects and creativity throughout this blog.

This post, let’s talk about Multimedia. Why multimedia?