Professional versus Amateur Film Video Production

6 Sep

If you have seen videos on the internet, whether on massive public sites like YouTube or even on private business sites, it’s pretty easy to tell which videos were shot in someone’s living room, or from their desk. Amateurish videos and films are not what you want to use to promote and grow your business. Funny, slapstick quickies shot with a shaky camera hand are best left for those funny home video shows on the television. Granted, a great, slick campaign using superlative video advertising can generate web traffic, but if the video quality is poor, don’t expect it to yield great results for driving your business forward.

Professional film video production companies are abound and can assist your business by creating a superb video for your web advertising. Professionally created videos entice the viewer to continue watching. They steer them to your website and your products or services. The best video advertising results in more traffic funneling through your website, which in turn can increase your sales.  It should be a business goal to always make the first impression of a potential customer a superior one. Businesses rarely get a chance to improve unsatisfactory impressions and win a client back. Amateur video is not putting the best face possible on your business. A bad video can actually be detrimental to your company’s internet presence.

Many film video production companies also offer strategic online video marketing services. This is vital if you are trying to build your business online. These companies handle everything from production of your video advertising media, to the online marketing of a successful video campaign. Once contracted, they work with you to ensure that the message you want conveyed is delivered in a professional package that creates interest and captures potential customers. Many of the Fortune 500 companies employ such firms to boost their revenues and expand their client lists. They realize that search engine marketing and optimization will drive traffic. They also know that an amateurish video, regardless of how well it’s marketed, will not achieve the results they desire.

You don’t have to be the owner of a Fortune 500 company to use similar marketing strategies. In fact, there are many film video production and video advertising firms that offer very reasonable priced packages. Creatively produced commercial video coupled with a marketing strategy to boost your company’s internet visibility can be affordably achieved. You do not need to expend thousands to obtain a video commercial that exudes quality and professionalism. You can tap into the unending reaches of the internet to expand your customer base with a single video campaign. Millions of potential clients seek out products and services on the web daily. If you aren’t utilising resources to capture part of that audience, then you are foregoing a great opportunity to exponentially grow your business. The time it takes to actually seek out and engage a professional video marketing firm may be the most advantageous task you undertake for the future of your organisation.


2 Responses to “Professional versus Amateur Film Video Production”

  1. Martin 06/09/2010 at 2:43 pm #

    You make some very valid points.
    We have had quite a few people come to us with amateur video footage and asked if we could make it usable for the web. The old adage “garbage in = garbage out” holds true – very wobbly and dark images are not good for marketing companies products or services.

    Now Google uses the universal search engine, a greater number of internet users are clicking on videos retrieved from search results.

    You must have web videos as part of your companies marketing strategy!!

    • ewpa 14/09/2010 at 3:31 pm #

      Hi Martin,

      Absolutely! The point you make rattles every foundation and holds true with every one of us at EyeWitness, our policies and ‘some’ of our clients. Note that I mentioned ‘some’. As we create and qualify better online strategies, the more understanding ‘some’ of these clients are becoming and implementing video as part of their online marketing mix. But not just any video, Quality Video!



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