Archive | Creative Services RSS feed for this section

Hi there!

24 Nov

Thank you for visiting. Due to the relatively large readership of our blog, we have decided to improve the environment and user experience of the blog for the benefit of our existing readers as well as our new readers. CLICK HERE to visit our new base called MyVideoPress

Advertisements

Internet Video Advertising Reaches a World of Potential Customers

5 Oct

Video distribution channels
A picture is worth a thousand words, pictures that move are worth millions in sales. Before the internet became available to the average person and business, only a few could use this means of being in contact with almost anyone in almost any place. In the last twenty years incredible advances in computer technology, software and graphics have made this medium into perhaps the most dominant form of media available today, eclipsing print and television. Film video production is a marketing tool no one can ignore.

Business owners and decision makers realize the absolute necessity of advertising. Simply put, “no advertising, no sales”. Marketing your product or service to the customer must be done in a way that informs them of your product, tells them why they should buy it, and what sets yours apart from the competition. Your advertising campaign must accomplish this in a cost effective, convincing and active way. In the highly competitive market of today, decision makers have limited time to find and select vendors, getting your message to them and locking in their attention is the key to getting the sale.

Video advertising is an essential tool to promote businesses on the internet. Video makes use of several approaches to gain the client’s attention: visual, sound and setting a mood. Marketing studies say that you have about two seconds to catch the attention of a viewer in today’s visually oriented market. Many images and sounds are competing for attention. The right combination of first image, sound or music and setting a tone of emotion that will draw the viewer into your message is a big step towards moving their decision in your direction.

There are multiple ways to use video advertising in an effective marketing campaign. Making a DVD that can be sent or distributed to interested parties is one. The DVD’s advantage is that it can be played almost anywhere and doesn’t depend on download speed or the type of internet connection (not everyone has broadband, and that should be a concern in your campaign as to your target audience).

YouTube is a phenomenon that has changed video and viewing in a way that no one could have envisioned when the internet came into public use. Many businesses place their promotional videos where they can be accessed by a keyword search on YouTube or Google. This makes the likelihood of being found by searchers almost a sure thing, and getting their attention before the competition.

Having an eye and mind engaging video on the web, one that sets you apart from your competition and tells your story, is not just a good business decision, it’s a matter of survival today. Ensure that the marketing company you engage is an expert in film video production.

Professional versus Amateur Film Video Production

6 Sep

If you have seen videos on the internet, whether on massive public sites like YouTube or even on private business sites, it’s pretty easy to tell which videos were shot in someone’s living room, or from their desk. Amateurish videos and films are not what you want to use to promote and grow your business. Funny, slapstick quickies shot with a shaky camera hand are best left for those funny home video shows on the television. Granted, a great, slick campaign using superlative video advertising can generate web traffic, but if the video quality is poor, don’t expect it to yield great results for driving your business forward.

Professional film video production companies are abound and can assist your business by creating a superb video for your web advertising. Professionally created videos entice the viewer to continue watching. They steer them to your website and your products or services. The best video advertising results in more traffic funneling through your website, which in turn can increase your sales.  It should be a business goal to always make the first impression of a potential customer a superior one. Businesses rarely get a chance to improve unsatisfactory impressions and win a client back. Amateur video is not putting the best face possible on your business. A bad video can actually be detrimental to your company’s internet presence.

Many film video production companies also offer strategic online video marketing services. This is vital if you are trying to build your business online. These companies handle everything from production of your video advertising media, to the online marketing of a successful video campaign. Once contracted, they work with you to ensure that the message you want conveyed is delivered in a professional package that creates interest and captures potential customers. Many of the Fortune 500 companies employ such firms to boost their revenues and expand their client lists. They realize that search engine marketing and optimization will drive traffic. They also know that an amateurish video, regardless of how well it’s marketed, will not achieve the results they desire.

You don’t have to be the owner of a Fortune 500 company to use similar marketing strategies. In fact, there are many film video production and video advertising firms that offer very reasonable priced packages. Creatively produced commercial video coupled with a marketing strategy to boost your company’s internet visibility can be affordably achieved. You do not need to expend thousands to obtain a video commercial that exudes quality and professionalism. You can tap into the unending reaches of the internet to expand your customer base with a single video campaign. Millions of potential clients seek out products and services on the web daily. If you aren’t utilising resources to capture part of that audience, then you are foregoing a great opportunity to exponentially grow your business. The time it takes to actually seek out and engage a professional video marketing firm may be the most advantageous task you undertake for the future of your organisation.

International Film Production

10 May

International film production is a film being produced usually in a language other than in English. International, meaning films that are produced in parts of the world where English is not their first language and therefore automatically have a smaller target audience. However, the US film industry better known as Hollywood only produces around 15% of all films in the world.

For example, the Indian film industry better known as Bollywood, largely based in the city of Mumbai (previously known as Bombay and that is where it gets its name from, replacing the letter “H” in the word Hollywood with a letter ‘B’) produces twice as many films as that in Hollywood as the costs are much lower and therefore films can be churned out within weeks. It is also known that some actors can be working on two or three films simultaneously. Other main international film industries have followed suit in naming their industries in the same way such as Nollywood (Nigeria) and Lollywood (Pakistan, based in the city of Lahore).

Unfortunately, an international film production does not get the type of recognition worldwide as that of an English or Hollywood production due to the language barrier and the thought of reading a film through subtitles may not appeal to many a passive viewer. However, there are many outlets for world film such as small cinemas or exhibitions and festivals and the recognition they get here soon filters through to avid English speaking film critics. For example, Slumdog Millionaire which combines British and Indian film crews and cast initially was showcased in the film festival circuits before being recognised as a big screen blockbuster.

Many broadcasting channels, billboards and magazines give these productions a good platform for advertising to the general public. International films portray different types of filmmaking such as short films, documentaries, avant garde films and other genres. Some international films have acclaimed blockbuster recognition such as Crouching Tiger Hidden Dragon and Lagaan with international filmmakers and crew behind them. People are always intrigued to learn about different cultures and these cultures can educate and inform our society of social and ethnic topics through films.

An international film production in itself is a big, money generating business and can put a country’s film industry on the map.

%d bloggers like this: